An opening ceremony for the Inner Mongolia Tourism Development Conference · Summer Cultural and Tourism Consumption Season is held on July 9. [Photo/Ordos Integrated Media Center]

The 2026 Inner Mongolia Tourism Development Conference · Summer Cultural and Tourism Consumption Season kicked off on July 9 in Ordos, North China's Inner Mongolia autonomous region.

Held by the Wulanmulun Lake in Kangbashi district, the opening ceremony featured a cultural performance by Ulan Muqir art troupes from across the city's banners and districts.

Their five-part show blended local art forms, including Ordos dances, folk songs, and Manhan tunes, showcasing Inner Mongolia's magnificent landscapes, rich cultural heritage, and the unity and vitality of local communities.

A singing and dancing performance is held during the event. [Photo/Ordos Integrated Media Center]

The event also introduced tourism benefit initiatives to boost summer consumption. A digital red envelope giveaway campaign was launched, distributing vouchers to visitors and residents to encourage travel and spending.

A highlight of the evening was the drone and fireworks show, where a fleet of 2,026 drones created 13 themed light displays over 15 minutes, accompanied by a fireworks performance featuring 24,480 fireworks shells, transforming the night sky into a dazzling visual spectacle.

Outdoor tourism exhibitions and a free lawn concert have also been launched in Kangbashi from July 9 to 11 with eight themed zones, including RV lifestyles, camping experiences, outdoor sports, leisure industry displays, and cultural markets, offering visitors immersive summer experiences.

A drone performance is staged above Wulanmulun Lake. [Photo/Ordos Integrated Media Center]