The 2025 China Sports Culture Expo and China Sports Tourism Expo were held from Sept 12 to 14 in Suzhou. Baotou made the most of this national platform to demonstrate its unique charm and integrated development of culture, sports, and tourism.

The Baotou booth at the expo. [Photo/Baotou news network]

This year's "two expos" attracted exhibitors from 31 provinces, regions, and cities across the country, gathering cultural, sports, and tourism resources from various regions, and building an important platform for sports industry exchange and tourism resource docking.

During this expo, the Baotou delegation focused on the concept of "using sports to drive the development of cultural tourism", presenting the results of its "sports + tourism" strategy through the display of characteristic exhibits and promotional videos.

"We participated in the expos to showcase the profound sports culture, unique sports tourism resources, and significant achievements in the development of the sports industry in Baotou, and to expand exchanges and cooperation through high-level platforms," said a representative of the industry department of Baotou sports bureau. "During the exhibition, we will expand investment channels, deepen regional cooperation, and further enhance the popularity of Baotou sports brands."

Baotou's appearance at the "two expos" showcased the city's efforts to integrate culture, sports, and tourism nationwide, using sports as a bridge to create new opportunities for industrial development.

With more cooperation projects and sports events, Baotou will continue to promote the deep integration of cultural tourism industry and sports industry, writing a new chapter of high-quality development.