The nighttime economy has become a new engine driving urban economic growth. Baotou is seizing the "golden 8 hours" to promote the vitalization of urban commerce.

Multiple influential nighttime economic clusters have formed throughout the city. The major commercial districts have constructed night tourism spaces that integrate diverse experiences such as food, tourism, shopping, entertainment, and sports through landscape upgrades, entertainment performances, and other composite formats, outlining a unique and staggered urban nighttime consumption map.

Scenario based, experiential, and social consumption models are creating a new paradigm for the nighttime economy, with elements such as lighting art, themed games, and immersive performances proving highly successful.

Since the beginning of this year, more than 70 events have been held on Hengshu Street in Jiuyuan district, attracting a passenger flow of 890,000 and driving consumption of 3.6 million yuan ($501,836). Baotou Jinjie Street has launched more than 130 events, receiving 1.67 million tourists and driving surrounding consumption of 45 million yuan. The Saihantala Beer Festival attracted nearly 250,000 tourists and boosted consumption by approximately 3.5 million yuan.

The city's new "night" mode is heating up commerce with its rich business formats, exciting interactions, and strong policy support. It not only meets the growing demand for nighttime consumption among residents, but also injects strong impetus into the sustainable development of the urban economy.