Grassland thrills and nighttime culture boost tourism
Horse racing in Baotou's Damao Banner. [Photo/Baotou Daily]
By day, Damao Banner is filled with the thrill of the village horse racing super league and archery competitions, where athletes gallop across the grasslands in a spectacle of speed and power. By night, the atmosphere shifts to music performances and intangible cultural heritage markets, showcasing the region's dynamic integration of culture, sports, and tourism.
The poetic grassland in Damao Banner. [Photo/Baotou Daily]
Damao Banner has strengthened its regional tourism brand through over 30 events that blend equestrian traditions with arts, crafts, and modern leisure activities. The 2024 village horse racing super league featured traditional sports such as equestrian competitions and polo, alongside cultural showcases, heritage exhibitions, and even low-altitude flight experiences. Beyond the arena, the banner is harnessing its equine resources to develop horse serum, mare's milk products, and horse-themed cultural creations, building an equestrian industry system.
Many X-sports thrive on the grassland. [Photo/Baotou Daily]
The 34th Naadam Festival also concluded this August with impressive results: 44 cultural and tourism activities, 290,400 visitors, and 248 million yuan ($34.47 million) in revenue, demonstrating economic vitality and tourism appeal.